GTM Engineer
Builds the AI-powered commercial machine: automated outbound workflows, data enrichment, intent signals and systems doing the work of ten SDRs.
Why this hire matters.
The GTM engineer is the role emerging where AI meets B2B sales: a technical profile who builds prospecting systems — automated enrichment (Clay), intent-signal triggers, hyper-personalized sequences at scale, AI agents for account research. The economics are direct: where the old equation required one SDR per 150 accounts, a good GTM engineer tools ten times the coverage with higher relevance. Sales organizations that take this turn early build a durable acquisition-cost advantage. Hiring caution: the title is very recent in France, with no stabilized salary grid or established talent pool — the best profiles come from technical growth, tooled-up sales ops or engineering. Judge on systems built and their pipeline results, not on the title.
Key missions.
- Build automated outbound workflows (enrichment, sequences)
- Exploit intent and growth signals (fundraises, hiring, tech stack)
- Deploy AI agents for research and personalization
- Integrate the GTM stack (CRM, enrichment, engagement)
- Measure and optimize cost per qualified meeting
- Industrialize winning plays for sales teams
- Guarantee data quality and GDPR-compliant prospecting
Skills.
Technical skills
- Clay and enrichment tooling
- APIs and automation (Make, n8n, scripts)
- Prompting and AI agents applied to GTM
- SQL and data manipulation
- Outbound motion knowledge
Expected qualities
- Experimentation mindset
- Commercial sense
- Autonomy
- Data rigor
Common stack
Salaries 2025-2026
| Level | Experience | Annual gross base |
|---|---|---|
| Mid-level | 2-5 yrs | 50–70 k€ |
| Senior | 5+ yrs | 65–90 k€ |
Paris market ranges, 2025-2026.
Sources : Steven Moody / Beacon GTM 2026 (repères US : 135-200k$) · estimations GetPro marché France
Rôle émergent : peu de données régionales
Hiring this profile.
Typical background
Growth engineer, technical sales ops or a developer drawn to sales. Too recent for a standard path — the portfolio of systems is the proof.
When to hire
When outbound must scale without multiplying SDRs, or to seize the AI advantage on your market — from Series A for ambitious teams.
Career path
Senior GTM engineer → Head of Growth/RevOps → technical CRO, or founder.