Growth Marketing Manager
Drives growth through experimentation: acquisition, activation, retention — a full funnel optimized by fast tests and data.
Why this hire matters.
The growth marketer treats growth as a system to optimize, not a sum of campaigns: they identify the lever constraining the funnel (acquisition? activation? retention?), test fast, measure honestly and double down on what works. The difference with a classic marketer is method: short experiment cycles, obsession with acquisition cost and LTV, fluency with data and tools. Hired well, they find the profitable channels before you've burned the budget on the wrong ones. The trap: 'hacks' profiles stacking tactics without understanding funnel economics — demand precise numbers on past experiments: hypothesis, result, decision. A good growth marketer can also tell you what didn't work and why.
Key missions.
- Identify and prioritize growth levers (AARRR framework)
- Design and run experiments (channels, messages, flows)
- Optimize acquisition cost and LTV/CAC ratio
- Improve activation and retention with product
- Run acquisition channels directly or with specialists
- Build growth reporting
- Industrialize winning experiments
Skills.
Technical skills
- Analytics and basic SQL
- Paid and organic (multichannel)
- A/B testing and statistics
- Automation (Make, Zapier, AI)
- Landing pages and CRO
Expected qualities
- Disciplined creativity
- Execution speed
- Intellectual honesty
- Funnel economics sense
Common stack
Salaries 2025-2026
| Level | Experience | Annual gross base |
|---|---|---|
| Junior | 0-2 yrs | 40–50 k€ |
| Mid-level | 2-5 yrs | 50–65 k€ |
| Senior | 5-8 yrs | 65–85 k€ |
| Head of Growth | 8+ yrs | 85–110 k€ |
Paris market ranges, 2025-2026.
Outside the Paris region, expect 10 to 15 % less.
Sources : Bureau des Talents 2026 · Ignition Program 2026 · Glassdoor France 2026
Hiring this profile.
Typical background
Marketing, business school or atypical paths — a quantified experimentation track record beats the diploma.
When to hire
After initial product-market fit, when scalable channels must be found — often a startup's first marketing hire, seed/Series A.
Career path
Senior → Head of Growth → VP Growth/CMO, or specialization (paid, CRM, product).