Acquisition / Paid Media Manager
Runs advertising budgets (Google, Meta, LinkedIn): controlled acquisition cost, tested creatives, reliable tracking.
Why this hire matters.
Every poorly managed paid euro burns in real time — and the platforms are designed to spend your budget, not optimize it. The paid media manager is your safeguard: clean account structure, reliable tracking (the invisible groundwork everything else depends on), systematic creative testing and budget arbitration guided by real cost per customer, not the platforms' flattering metrics. At scale, a few CAC points saved represent hundreds of thousands of euros a year. Hiring caution: the market is full of profiles who 'run campaigns' without understanding attribution or economics. Ask for budgets actually managed, CAC achieved per channel and the logic behind arbitrations — and beware those who swear by a single channel.
Key missions.
- Structure and run campaigns (Google, Meta, LinkedIn)
- Secure tracking and attribution (server-side, conversion APIs)
- Test creatives and messages continuously
- Arbitrate budgets by channel on real CAC
- Optimize landing pages with growth/CRO
- Report performance in business language (CAC, LTV, payback)
- Explore new channels and formats (including AI creative)
Skills.
Technical skills
- Advanced Google Ads and Meta Ads
- LinkedIn Ads (B2B)
- Tracking and attribution (GTM, GA4, server-side)
- Data analysis
- Ad creative and copywriting
Expected qualities
- Budget rigor
- Testing mindset
- Honesty with numbers
Common stack
Salaries 2025-2026
| Level | Experience | Annual gross base |
|---|---|---|
| Junior | 0-2 yrs | 35–45 k€ |
| Mid-level | 2-5 yrs | 45–58 k€ |
| Senior | 5-8 yrs | 58–75 k€ |
| Lead / Head of Acquisition | 8+ yrs | 75–95 k€ |
Paris market ranges, 2025-2026.
Outside the Paris region, expect 10 to 15 % less.
Sources : Bureau des Talents 2026 · Glassdoor France 2026 · Michael Page 2026
Hiring this profile.
Typical background
Media agency or in-house — agencies train fast on volume, in-house on depth. Budgets managed set the level.
When to hire
When paid becomes a structural channel (budget > €20-30k/month) and the agency or growth generalist hits its limits — Series A/B.
Career path
Senior → Lead Acquisition → Head of Growth/Acquisition → CMO.