Social Media / Community Manager
Builds the brand's audience and community: content that carries, executive presence, conversations that create preference.
Why this hire matters.
In B2B tech, the buying decision now forms before the first sales contact — in LinkedIn feeds, communities and the content your buyers consume. The social media manager builds that asset: an audience converting into pipeline at zero marginal cost, an employer brand that attracts candidates, and executives whose voice carries (the CEO's personal brand is often a B2B scale-up's best-performing channel). Without one, your social presence oscillates between silence and press releases nobody reads. The hiring trap: confusing the job with 'posting content.' Look for strategic understanding — which audience, which angle, which conversion — and a track record of measurable, organic audience growth on the network that matters for your target.
Key missions.
- Define the social strategy by channel and audience
- Produce and schedule content (posts, videos, native formats)
- Grow executives' personal brands (ghostwriting)
- Animate the community and conversations
- Spot emerging trends and formats
- Measure audience, engagement and pipeline contribution
- Coordinate with brand, growth and recruiting
Skills.
Technical skills
- Native platform mastery (LinkedIn, X, TikTok, YouTube)
- Copywriting and storytelling
- Basic visual and video creation
- Social analytics
- AI production tools
Expected qualities
- Sense of the right tone
- Responsiveness
- Creativity
- Consistency
Common stack
Salaries 2025-2026
| Level | Experience | Annual gross base |
|---|---|---|
| Junior | 0-2 yrs | 32–40 k€ |
| Mid-level | 2-5 yrs | 40–50 k€ |
| Senior | 5-8 yrs | 50–65 k€ |
| Lead / Head of Social | 8+ yrs | 65–80 k€ |
Paris market ranges, 2025-2026.
Outside the Paris region, expect 10 to 15 % less.
Sources : Glassdoor France 2026 · Michael Page 2026
Hiring this profile.
Typical background
Communication, journalism or self-taught profiles who built their own audiences — proof by personal audience is an excellent signal.
When to hire
When brand and inbound become strategic levers and consistency requires a dedicated owner — often Series A/B.
Career path
Senior → Lead Social/Content → Head of Brand/Content → CMO.