CRM / Lifecycle Manager
Maximizes the value of every acquired contact: automated journeys, activation, retention and reactivation via email, in-app and notifications.
Why this hire matters.
You pay dearly for every lead and signup — the CRM manager decides what becomes of them. Without a structured lifecycle, most of your acquisition evaporates: leads never followed up at the right moment, signups that never activate, customers churning with no signal ever exploited. The CRM manager builds the machine that captures this leaking value: onboarding journeys that activate, nurturing sequences that warm the pipeline, reactivation campaigns targeted on behavioral signals. Its ROI is marketing's most measurable: every point of activation or retention gained reads in revenue. The right profile combines three rarely united things: technique (segmentation, data, tools), copywriting and funnel economics literacy. Test all three.
Key missions.
- Design lifecycle journeys (onboarding, nurturing, retention, winback)
- Segment the base on behavior and data
- Automate multichannel campaigns (email, in-app, push)
- Test and optimize continuously (subject lines, content, timing)
- Manage deliverability and database hygiene
- Coordinate with growth, product and sales on the funnel
- Measure CRM's revenue contribution
Skills.
Technical skills
- Marketing automation platforms (HubSpot, Braze, Customer.io)
- Segmentation and behavioral data
- Email copywriting
- Deliverability
- Basic HTML/liquid and light SQL
Expected qualities
- Rigor
- Customer empathy
- Testing mindset
- Long-game patience
Common stack
Salaries 2025-2026
| Level | Experience | Annual gross base |
|---|---|---|
| Junior | 0-2 yrs | 38–48 k€ |
| Mid-level | 2-5 yrs | 48–62 k€ |
| Senior | 5-8 yrs | 62–78 k€ |
| Lead CRM | 8+ yrs | 78–95 k€ |
Paris market ranges, 2025-2026.
Outside the Paris region, expect 10 to 15 % less.
Sources : Bureau des Talents 2026 · Glassdoor France 2026
Hiring this profile.
Typical background
Digital marketing with data appetite, or analytical profiles who came to marketing. Real mastery of an automation platform makes the difference.
When to hire
As soon as the acquired base becomes significant and under-exploited — typically when reactivation is worth more than the next acquisition euro, Series A/B.
Career path
Senior → Lead CRM/Lifecycle → Head of Growth/Retention → CMO.