Marketing Ops
Runs the marketing machine: stack, data, attribution, scoring and the processes connecting marketing to revenue.
Why this hire matters.
Marketing ops is what separates marketing that proves its revenue contribution from marketing that claims it without evidence. Concretely, they hold the infrastructure everything depends on: clean unified data, attribution that says which channels actually pay, scoring that sends the right leads to sales at the right time, reliable workflows between tools. Without them, the accumulated stack becomes debt (redundant tools, contradictory data, leads lost between marketing and sales) and every campaign stands on shaky foundations. Their ROI reads in the decisions made possible: cutting unprofitable channels, reallocating budgets on facts. A discreet yet structural role — often the hire that unlocks the CMO's credibility with the board.
Key missions.
- Administer the marketing stack (automation, CRM, data)
- Build attribution and marketing's revenue reporting
- Set up lead scoring and routing to sales
- Guarantee data quality and unification (GDPR included)
- Automate workflows between tools
- Manage stack budget and rationalization
- Align definitions and processes with sales ops
Skills.
Technical skills
- Automation platforms (HubSpot, Marketo)
- Attribution and analytics
- Data management and integrations
- Basic SQL
- Operational GDPR
Expected qualities
- Rigor
- Systems thinking
- Marketing-sales collaboration
- Teaching
Common stack
Salaries 2025-2026
| Level | Experience | Annual gross base |
|---|---|---|
| Junior | 0-2 yrs | 40–50 k€ |
| Mid-level | 2-5 yrs | 50–65 k€ |
| Senior | 5-8 yrs | 65–82 k€ |
| Lead | 8+ yrs | 82–100 k€ |
Paris market ranges, 2025-2026.
Outside the Paris region, expect 10 to 15 % less.
Sources : Youno 2026 · Glassdoor France 2026
Hiring this profile.
Typical background
Digital marketer turned technical, or an ops/data profile who came to marketing. Deep mastery of one automation platform is the foundation.
When to hire
When the marketing team passes 5-8 people or attribution becomes a board question — typically Series B.
Career path
Senior → Lead Marketing Ops → Head of RevOps/Marketing Ops → VP Operations.